Veo 3 JSON Prompt Tips for Advanced Ad Video Creation
With the development of Veo 3, AI video ads are becoming increasingly effective. So, how can you create high-quality brand ad prompts? Next, we'll break down a classic, formulaic JSON prompt creation process that can help you create commercial-quality AI video ads for any brand or personal IP.
Method and Steps:
1. Find a Template: Find a successful AI video example on a platform like X (Twitter).
2. Obtain Prompt: Use the publicly available, proven prompt as a base template.
3. LLM Transformation: Feed the template into a large language model (such as Claude, ChatGPT or Gemini), provide instructions using natural language, and let it help you "re-create" and adapt it to your desired brand and storyline.
The beauty of this approach is that it leverages the precision of the JSON Prompt and the flexibility of LLM to make the creation of high-quality videos replicable and portable.
Example Template:
IKEA / Amazon - "UnBox" Product Display Ad
A box appears out of thin air and automatically assembles into a complete room upon opening. This template is highly visually impactful. The original design is for IKEA, but it can be adapted for brands like Amazon.
Core Concept:
The key to this prompt lies in the core narrative and motion instructions in the description. It clearly defines the sequence of actions: "box tumbling, opening, and furniture quickly assembled." The elements also detail the various items that need to appear in the room, ensuring rich visuals.
Possible Adaptations:
1. Replace the IKEA or Amazon box with your product packaging.
2. Replace the "bed, wardrobe, mirror" and other elements in the "elements" section with your product and related items.
3. Modify the description in the motion to create your own unique "unboxing" animation.
JSON Prompt Example: Amazon adaptation
JSON
{
"description": "Cinematic shot of a sunlit modern apartment. A woman drops a sealed Amazon box from waist height. When the box hits the ground, it opens and assembles a bunch of Amazon products filling the apartment. Replace all IKEA references with Amazon.",
"style": "cinematic",
"camera": "fixed wide angle",
"lighting": "natural warm with cool accents",
"room": "modern apartment",
"elements": [
"woman",
"Amazon box (logo visible)",
"bed with colorful throw",
"bedside tables",
"lamps",
"wardrobe",
"mirror",
"art",
"rug",
"curtains",
"reading chair",
"plants",
"kitchen items",
"sofa",
"electronics"
],
"motion": "woman throw box upward, box opens mid-air, products explode out",
"ending": "fully furnished modern apartment with Amazon products",
"keywords": [
"Amazon",
"modern apartment",
"thrown box",
"mid-air assembly"
]
}
Example Template:
Louis Vuitton - Luxury Brand Magic Generator Ad
This prompt depicts a luxurious and artistic image: the LV logo shimmers in the light, disintegrating into golden threads before being rewoven into an exquisite handbag.
Core Concept: The essence of this template lies in the imaginative process description in the description and the definition of "elegance and luxury" in the style. It magically depicts the product's creation, and through this dynamic narrative of "decomposition and reconstitution," it greatly enhances the brand's artistic and premium feel.
Possible Adaptations:
1. Replace the LV logo and handbag with your own brand logo and core products.
2. Modify the "golden thread" imagery to create flower petals, water droplets, or beams of light to suit your brand's personality.
3. This template is ideal for brands emphasizing design and aesthetics, such as perfume, jewelry, and high-end electronics.
JSON Prompt Example:
JSON
{
"description": "Cinematic shot of a dark velvet surface under soft spotlight. A golden monogram LV logo shimmers midair, suspended above the surface. It dissolves into threads of luminous gold dust, which then descend like liquid embroidery. The threads weave themselves into a detailed silhouette of a Louis Vuitton handbag. The final shot is crisp, the bag gently upright, its leather glowing. Monogram pattern subtly embossed. A golden zipper glides open on its own, revealing a soft, glowing light from inside.",
"style": "cinematic, elegant, luxurious",
"camera": "fixed wide angle",
"lighting": "moody, spotlight with warm golden highlights and refined texture",
"environment": "black velvet tabletop",
"elements": [
"golden LV monogram logo",
"Louis Vuitton handbag silhouette",
"glowing leather texture",
"zipper movement"
],
"motion": "logo-to-threads-to-bag",
"ending": "The bag in a perfectly still shot, light glowing from within"
}
The key to creating AI advertising videos lies in finding a well-structured template and then using LLM as your creative assistant to fill in and adapt the content.
For personal brands requiring precise control combined with the "Image to Video" workflow, you can create eye-catching advertising videos for any product. We hope Veo 3 will open new doors for you.